GLOBAL Alert Overide

Vight condensed lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergr sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consedipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

Add Text
Second Button
Skip to main content
HHP University of Florida
Faculty Member Department of Tourism, Hospitality and Event Management Director, Eric Friedheim Tourism Institute

Department of Tourism, Hospitality and Event Management Director, Eric Friedheim Tourism Institute

(352) 294-1694

Send Email

RACHEL J.C. FU, PH.D., CHE

Chair, Professor

Office: FLG 242 
P.O. Box 118209 
Gainesville, FL 32611-8209 

Ph.D. North Carolina State University 
M.S. North Carolina State University 
B.A. National Cheng-Chi University, Taiwan 

Dr. Rachel J.C. Fu has many years of experience in the tourism and hospitality business. Rachel is the Chair and Professor of the Department of Tourism, Hospitality, and Event Management (THEM) in the College of Health and Human Performance at the University of Florida, where she is also the Director of the Eric Friedheim Tourism Institute (EFTI). Rachel is an affiliate Professor in the Department of Information Systems and Operations Management (ISOM) at the Warrington College of Business. Rachel spearheaded the creation of AI/Data Science tracks in THEM undergraduate and graduate certificate programs at UF.

In the past decade, through serving as editor-in-chief, guest editor, associate editor, editorial board member (for 14 leading and well-respected international journals), reviewer (for 9 leading international journals), and chair/reviewer (for 4 major international associations), Rachel has provided leadership in academic and professional organizations. Rachel has published more than 260 papers, including refereed journal articles, refereed conference papers, magazine articles, newsletters, technical reports, and book chapters. Rachel’s work has been featured in various media outlets including the Wall Street Journal, Condé Nast Traveler, Carnival Cruise Line, NBC, BBC, Bottom Line Personal, CNBC, ABC News, the Philadelphia Inquirer, Popular Science, AARC, KCBS, Recommend Magazine, U.S. News and World Report, Recommend M, Business Insiders, and UF News.

Rachel is the author of ‘Artificial Intelligence, Machine Learning, Robot Applications in Hospitality Businesses‘ [ISBN 979-8-7657-8381-8] and ‘Artificial Intelligence, Machine Learning, Robotics in General Businesses‘ [ISBN 979-8-3851-85339-8] (Kendall Hunt publishing company).

COURSES 

◼︎ Practicum (LEI 6944)
◼︎ Professional Paper (LEI 6905) 
◼︎ Capstone
◼︎ Tourism and Hospitality Business Perspective