Online Master’s of Science in Tourism & Hospitality Management
Unlock your potential with the University of Florida’s 100% online program. Gain invaluable analytical and marketing skills, management expertise, and in-depth knowledge of environmental and social concerns to propel your career forward in the dynamic industry of tourism and hospitality.
Using real data from top industry experts, our students in the 100% online master’s program develop resource-based views and comprehensive strategies for managing and leading tourism and hospitality organizations.
Students will also obtain a holistic perspective of environmental concerns that impact visitation to sensitive areas, including how to build sustainable initiatives into a business model and how to use unique faculty-developed tools to better respond to these issues.
Our curriculum, designed by experts in the field, addresses the specific needs of the tourism and hospitality sector while effectively preparing students with a fundamental perspective of public and private sector destinations.
Learn real industry skills from project-based coursework that uses authentic data from industry partnerships the Department of Tourism, Hospitality and Event Management (THEM) maintains through the Eric Friedheim Tourism Institute, a leading research institute in one of the most visited states in the country with a focus on contributing to the long-term sustainability of communities throughout global society.
Our streamlined application and admissions process is geared for early and mid-career tourism professionals with a variety of work and academic experiences. Our team will help guide you through the process step-by-step. Plus, our competitively priced tuition makes a master's degree from the top public university in the nation according to the Wall Street Journal affordable for you.
You have access to seasoned professionals who continuously refine tools for marketing, forecasting, market segmentation, and crisis management. Many of these tools come directly from research and indicators developed and created only at the University of Florida.
Learn online from faculty who capitalize on a student’s unique strengths, ensuring they graduate confident in their ability to build, measure, and manage profitable marketing plans and brand strategies.
Our Online Master’s of Science in Tourism & Hospitality Management is tailored for individuals aspiring to excel in the dynamic tourism and hospitality sector.
Whether you are a recent graduate eager to kickstart your career or a seasoned professional seeking to expand your expertise, our program equips you with the essential skills, strategic insights, and industry knowledge needed to thrive in this fast-paced field.
If you are passionate about shaping the future of tourism and hospitality, this program is for you.
Lauren Brown reflects on how she leveraged her online master's degree into an exciting travel role.
Read Lauren's Story >>
Hear from industry leaders what makes the Department of Tourism and Hospitality special.
Meet THEM >>
Find out how online learning enabled hospitality manager Tim Williams to take on career opportunities while earning his degree.
Read Tim's Story >>Learn More About the Tourism, Hospitality and Event Management Program at the University of Florida!
