CURRICULUM

Courses

Students complete 30 credits for this graduate program. Courses are taught by tourism and hospitality leaders and UF faculty, providing students with real-world skills to apply on the job and in future career opportunities.

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Artificial Intelligence and Data Analytics in Tourism, Hospitality and Event Management Certificate

This 9-credit online graduate certificate is only open to students in UF's online Tourism, Hospitality and Event Management master's program. Students will build foundational and applied knowledge to use AI and machine learning tools on the job in tourism and hospitality. Classes required for the certificate also fulfill requirements for the graduate degree; students can graduate with a master's degree and a certificate at no extra cost.

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Capstone

Non-thesis students complete a Capstone Project to apply their new skills and knowledge to tourism and hospitality settings. This project is completed with an advisor and helps students prepare for the next steps in their careers beyond graduation.

Capstone Requirements

LEARNING OUTCOMES

Graduates of this program will be able to: 

• Understand the nature and dynamics of the tourism and hospitality industry including demand and supply, politics, the environmental and socio-cultural impacts of the industry, and organizational structures at the community, state, and national levels. 
• Develop a unique toolbox of skills to implement programs, policies, and plans that will enable businesses to respond to planned and unplanned business events. 
• Execute a strategic management perspective within the context of a hospitality firm, including how to distinguish and create strategies that garner competitiveness in the hospitality industry. 
• Gain an enlightened understanding of the available research in hospitality and tourism businesses including the ability to understand and use big data to help identify and solve problems in the industry. 

TOURISM, HOSPITALITY & EVENT MANAGEMENT ONLINE

Convenience

Accessible entirely online, our program caters to the needs of working professionals, enabling you to learn without interrupting your work. Classes are asynchronous, meaning you can view lectures and do course work on your own schedule. 

Curriculum Development

Developed by the Department of Tourism, Hospitality and Event Management (THEM), our curriculum is meticulously crafted to inspire students to leverage their unique strengths. It aims to cultivate business and management skills essential for success in the tourism and hospitality industry.  

Industry-Relevant Projects

Our curriculum is tailored to meet industry demands, with projects vetted by professionals from esteemed corporations like Universal Parks & Resorts and The Ritz-Carlton. This ensures that graduates emerge equipped with a distinct toolkit of skills and real-world experience.